Marvel has long been known for its creative promotional tactics. This time, however, they might have outdone themselves. To mark the launch of the second season of Loki, they’ve erected an impressive 25-foot high statue of Miss Minutes right on the iconic Randy’s Donuts building in Inglewood, California, thereby covering its legendary giant donut.
Miss Minutes: More Than Just a Clock
For those unfamiliar, Miss Minutes isn’t just any character. She’s an artificial intelligence initially introduced as a mascot for the Time Variance Authority. But as the show progressed, she revealed herself to be the crafty henchwoman of He Who Remains, the mastermind behind the TVA. Although she might sound delightful with her Southern twang, don’t be misled. Her words often carry more than meets the ear.
Randy’s Donuts: A Marvelous Connection
Marvel aficionados will instantly recognize Randy’s Donuts from Iron Man 2. It’s the same spot where Tony Stark, played by Robert Downey Jr., casually sat with a donut and coffee. And who could forget the iconic line by Nick Fury, portrayed by Samuel L. Jackson, telling Stark to “exit the donut”? Adding to the food-centric promotions, Disney and Marvel also teamed up with McDonald’s for a special integration in the upcoming season.
McDonald’s Enters the Multiverse
Post the groundbreaking events of Loki‘s first season, Sylvie, played by Sophia Di Martino, finds herself working at the Golden Arches in the 1980s. Sylvie’s choice to obliterate the multiverse by ending the life of Jonathan Majors’ character, He Who Remains, led her to this unique situation. And guess what? Loki, played by the charismatic Tom Hiddleston, will track her down at this very location. Marvel fans stopping by might even be lucky enough to snag the limited Loki Sweet ‘n’ Sour Sauce!
What Lies Ahead in “Loki” Season 2
So, what’s in store for fans in the upcoming season? The first teaser unveiled the exciting concept of “timeslipping,” which witnesses Loki vanishing intermittently from the timeline. This was further elaborated in the second trailer released in early September. It gave fans a glimpse of the much-anticipated reunion of Loki and Sylvie. It’s their first rendezvous since the intense face-off with He Who Remains. Keen viewers should also keep an eye out for the brief appearance of a lesser-known Thor antagonist in the show’s premier scenes.
Loki’s second season is all set to premiere on Disney+ on October 6. Don’t miss out on the latest trailer for an insight into the multiverse madness that awaits.
Conclusion
Marvel’s unique promotional strategies never cease to amaze fans, and Loki‘s second season seems to be no exception. From massive installations to fast-food collaborations, they’re ensuring that the series remains the talk of the town. As October 6 approaches, fans worldwide are gearing up for another roller-coaster ride through time and the multiverse with their favorite trickster god.
