Warner Bros. DC Extended Universe (DCEU) has encountered significant challenges in recent years, particularly highlighted by the studio’s announcement suggesting the potential end of the franchise. The baton of leadership now shifts to James Gunn and Peter Safran, as new CEOs, seeking to rebrand the DCEU into the DC Universe. This change of guard and direction means that films previously given the green light by the older management, like the recently released Blue Beetle, have faced skeptical perceptions even before they hit the screen.
Blue Beetle, interestingly enough, was initially conceptualized as a title exclusive to streaming platforms. This designation heavily influenced its budget allocation, which was roughly half of what typical DCEU films garner. The decision to launch it in theaters was, unfortunately, timed when viewers’ confidence in the DCEU was dwindling. Matters were further complicated by the ongoing strikes by SAG-AFTRA and WGA, which prevented the cast from partaking in any promotional events. This lack of promotion undoubtedly played a role in the film garnering a modest $25.4 million domestically during its premiere weekend, paired with an additional $18 million internationally, resulting in a global collection of just $43 million.
Despite these underwhelming figures, Blue Beetle didn’t lack in critical acclaim. It was lauded for its standout cast, humor, and its commendable representation of the Latino community. Audience reception was notably positive as well, with a B+ CinemaScore and a commendable 76% approval rating on Rotten Tomatoes. Ross Bonaime from Collider highlighted the movie’s success in balancing its “limited scale with a focus on family,” even amidst evident clichés.
A Bleak Horizon for Aquaman 2?
Although the reviews were favorable, the box office numbers told a different story. The debut figures for Blue Beetle didn’t even surpass those of recognized franchise low-points such as Birds of Prey, Shazam! Fury of the Gods, or even Gunn’s 2021 release, The Suicide Squad. This last film was particularly noteworthy as it had a simultaneous debut on the Max streaming service during the pandemic’s height. This streak of underperforming superhero releases from Warner Bros., including Black Adam, Shazam 2, and The Flash, adds pressure to the studio’s reputation. The only consolation for Warner Bros. is that the production cost for Blue Beetle was a relatively modest $104 million, especially when compared to the whopping $300 million poured into Black Adam.
Warner Bros. aims to breathe new life into the franchise with the 2025 release of Superman: Legacy. Before this, audiences will be treated to the final gem of the old DCEU – Aquaman and the Lost Kingdom. Anticipation surrounds the film, scheduled for a December launch. Directed by the talented Ángel Manuel Soto, Blue Beetle boasts of Xolo Maridueña as the protagonist, supported by a stellar cast featuring Adriana Barraza, Damían Alcázar, Raoul Max Trujillo, Susan Sarandon, and many more. For an in-depth discussion, be sure to watch our exclusive interview with Soto, and stay tuned to Collider for further updates.
Conclusion
Warner Bros.’ efforts to rejuvenate its superhero universe have been met with challenges. The recent performance of Blue Beetle, in spite of its merits, underscores the need for a well-strategized reboot. As the year progresses, all eyes will be on the upcoming releases, especially Aquaman and the Lost Kingdom, to determine the future course of the DC Universe. Meanwhile, Blue Beetle continues its theatrical run, serving as a reminder of the unpredictable nature of the film industry.
